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客户忠诚密码之客户关系管理 张子凡(7集)

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客户忠诚密码之客户关系管理 张子凡(7集)

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admin 发表于 2013-2-21 21:57:27 | 显示全部楼层 |阅读模式
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客户忠诚密码之客户关系管理 张子凡(7集)




客户忠诚密码之客户关系管理
主讲:张子凡
出版:中国科学文化音像出版社
规格:8VCD
定价:680


【专家简介】
张子凡,《赢家大讲堂》栏目专家。创业型实战派讲师,入围亚洲八大名师、身兼孔子学院全球战略顾问、多城市政府及市长顾问。清华大学、北京大学总裁班及MBA课程讲师,2011年第26届世界大运会开幕式暨媒体策划。他服务过的客户遍布20多个行业,如:网易、阿里巴巴、中国移动、万科地产、丰田汽车、建设银行、南方航空、可口可乐、蒙牛乳业等。

老师在讲什么:
《客户忠诚密码之客户关系管理》详尽阐述企业留客之道,结合客户价值最大化、实现企业占比最大化、客户转移成本最大化、单位客户效益最大化等核心问题进行深刻而细腻的剖析,堪称国内首部“针对客户忠诚度提升之最具帮助价值”之大碟。

课程精要:
1、客户忠诚决定企业未来。

2、当代中国企业中“被动应付指标、重销售轻维护”现象非常普遍,严重影响了客户感知与企业效益。
3、婚姻看缘份,缘是基础、份是保障,缘是满意度、份是忠诚度,相爱是满意度、过一辈子才是忠诚度。中国年轻家庭特点是满意度高、忠诚度低,提高婚姻忠诚度才是关键。做客户工作道理一样,只有优质服务才能换来客户满意,好的客户关系管理才能带出营销。  
4、磨刀不误砍柴工。买卖要想做得长久,做好客户关系的管理是关键。千万别让客户觉得他和你只是“露水姻缘”。
5、在微利时代,企业若想持续发展壮大,把市场做深,实现客户价值最大化是关键。只要功夫做到家,让客户忠诚于你,自然就是水到渠成之事。
6、客户关系管理四大核心模块:
? 客户关系管理定位:怎样提升客户忠诚度
? 客户关系管理基础:怎样认知与细分客户
? 客户关系管理核心:怎样才能做到客户价值最大化
? 客户关系管理实操:哪六道密码可促客户忠诚






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广文梁伟 发表于 2013-4-4 02:53:53 | 显示全部楼层
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